Today, consumers expect brands to serve the greater good of society and impact the world in a positive way. Although many brands have met this demand by way of social missions, creating a relevantly meaningful brand is more than checking off the “give-to-charity” box. A clearly defined purpose, essentially the “heartbeat,” of the brand and actions that are aligned to it are necessary to establish authenticity and deep connections with its consumers.
Brands That Sorah Worked With
Brand & Business Building
Through years of classical marketing training and her strength in synthesizing information, Sorah is a seasoned marketer in unearthing the essence of brands, bringing clarity to the ethos for organizations and individuals, and developing brand plans that are in alignment.