about SORAH

 

Sorah Kim is a Brand Strategist, Speaker, and Writer based in NYC.

Sorah Kim advises organizations and entrepreneurs seeking to build brands that align meaningful purpose to performance and profit. She also advises young professionals on developing their personal brand to better navigate themselves in the workplace, in networking, and respective industries.

In her spare time, she is a contributing writer for publications like Thrive Global and writes for her own blog on topics spanning personal development, purpose, and branding. She is also a speaker with her most recent experience being on the TEDx stage where she shared her experience on creating personal purpose through a branding lens.

Sorah's previous experiences include brand management and marketing at notable FMCG companies, likes L'Oréal and Unilever. She earned her Bachelor's of Business Administration in Marketing from the University of Texas at Austin and her Master's of Professional Studies in Cosmetics and Fragrance Marketing and Management from the Fashion Institute of Technology in New York City. Also a wellness aficionado, she received her Health Coaching Certification from the Institute for Integrative Nutrition.

 

SORAH’S STORY

When I moved to New York City once I graduated college to pursue my career as a beauty marketer at L'Oréal, I expected to earn my golden handcuffs and retire there. As I climbed the corporate ladder, managing and marketing globally renowned brands, I burned out repeatedly. After eight years of learning every aspect of running a business, I left the ivory tower and embarked on a personal journey of deep self-reflection.

I didn't have a new job lined up nor a secret startup company I was building on the side. Instead, I worked on documenting my journey on my blog and figuring out what I wanted to do next. I wish I could tell you I had this major epiphany, but of course, life is never a scripted movie. It was over a series of events that made me see a new opportunity for myself.

Months before I quit my job, I was graciously given an opportunity to give a TEDx Talk in Frankfurt, Germany. And this was a defining moment in the series of events that had brought me to where I am today as a brand and marketing consultant. I was able to distill my experience and point of view on what branding means and how it can apply, not just to organizations like businesses and non-profits, but to people, like you and me.

One of my key learnings on this journey was that I realized I was missing meaning, a "why" that could be my anchor, a purpose in my actions and decisions. I was too busy trying to check off the boxes without taking a pause and ask myself what I was doing it for. And it was this realization that turned on the light bulb for me. For years, I was creating purpose statements for brands and actions that were in alignment to them. Yet, I hadn't done it for myself.

So, I became passionate about purpose. Branding is simply the process of creating a purpose and bringing it to life through action, design, products, etc. As brands do, we individually have the choice in how we want to show up, but the key to ensuring authenticity is by excavating the "heart," a deeply meaningful and powerful reason for existence. From there, it's just a matter of positioning and differentiation.

Today, I'm continuing to build my brand while having the privilege of working through this next chapter of my career with a solid purpose:

To revitalize the “hearts” within, whether it be of people or brands, so that they can come alive and show up with utmost authenticity.