Today, consumers expect brands to serve the greater good of society and impact the world in a positive way. Although many brands have met this demand by way of social missions, creating a relevantly meaningful brand is more than checking off the “give-to-charity” box. A clearly defined purpose, essentially the “heartbeat,” of the brand must be established to fuel the authenticity of its actions and connections with its consumers.
DISCOVER purposeful brand creation
Through her classical marketing training and strength in synthesizing information, Sorah is a seasoned marketer in unearthing the essence of brands and bringing clarity to it for organizations and individuals.